Tag: CPG
Montway Auto Transport
Client: Montway Auto Transport
Role: Sr. Copywriter
Assignment: Wrote “How To” video for potential customers to better understand how the auto shipping process will work, what it will entail, and how they should prepare.
Assignment: Scripted radio spot for sponsorship with Chicago Bears marketing. Ad was played on WBBM Newsradio 780AM for entirety of 2019-20 season.
Leinenkugel’s Summer Shandy
Client: Leinenkugel’s
Role: Jr. Copywriter
Assignment: Write headlines and body copy for Leinenkugel’s summer activation campaign promo materials.
SamsClub.com
Client: Sam’s Club has wholesale prices for everything. In this case, batteries. Big batteries.
Role: Jr. Copywriter
Assignment: Relabel the entire battery center for Sam’s Club official online battery database. I worked with AD and programmers to build, develop, and refine the entire Sam’s Club online battery store.
CPG Copywriting
Killian’s Irish Red Ale
Client: Killian’s Irish Red is a beer with Irish heritage, allegedly based on a recipe created at Lett’s Brewery in Enniscorthy, Ireland, in 1864.
Role: Jr. Copywriter
Solution: We were assigned to create holiday beer-themed posts for their Facebook page, so I worked with the Art Director to shoot photo based on the overall concepts I had/wrote copy for (below).
Keegan Goudie, Marketing Specialist 