Copywriters are responsible for more than just catchy slogans or attention-grabbing call-to-actions. They need to be self-starting, have a keen eye for research, and ability to view campaigns from a birdseye level, as well as the ground level.
The Academy Awards
Helped lead the launch of A.frame for the Academy Awards, an online publication about movies (by moviemakers). I helped develop site hierarchy, taglines, category buckets, page descriptions, and more. I also wrote their weekly e-newsletter, including subject lines with their highest open rate to date.
Researched and wrote marketing materials for the push of Adobe Workfront in the healthcare and pharmaceutical space. View a few examples below.
Adobe Work Management Quick Guide
Adobe Workfront Pharma White Paper
Wrote a direct mailer postcard for prospective users of Exaktime’s employee time tracking and management app.
Killian’s Irish Red Ale
Wrote LinkedIn posts for Lenovo executives to launch their partnership with Formula 1, and also spark the discussion around AI.
Wrote Facebook copy geared towards SMB’s and entrepreneurs to promote Microsoft Office 365 white papers.
Montway Auto Transport
Port Washington State Bank
Wrote foundational headlines to begin promoting Xerox Elem Hawking (a 3D printing software).
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