Copywriters are responsible for more than just catchy slogans or attention-grabbing call-to-actions. They need to be self-starting, have a keen eye for research, and ability to view campaigns from a birdseye level, as well as the ground level.
Copywriting Examples
The Academy Awards
Helped lead the launch of A.frame for the Academy Awards, an online publication about movies (by moviemakers). I helped develop site hierarchy, taglines, category buckets, page descriptions, and more. I also wrote their weekly e-newsletter, including subject lines with their highest open rate to date.
Adobe Workfront
Researched and wrote marketing materials for the push of Adobe Workfront in the healthcare and pharmaceutical space. View a few examples below.
Adobe Work Management Quick Guide
Adobe Workfront Pharma White Paper
AT&T
Collibra
Exaktime
Wrote a direct mailer postcard for prospective users of Exaktime’s employee time tracking and management app.
Johnson Outdoors
Komatsu
Killian’s Irish Red Ale
KitchFix
Leinenkugel’s
Lenovo
Wrote LinkedIn posts for Lenovo executives to launch their partnership with Formula 1, and also spark the discussion around AI.
Microsoft Office
Wrote Facebook copy geared towards SMB’s and entrepreneurs to promote Microsoft Office 365 white papers.
Montway Auto Transport
Sam’s Club
Walmart
Port Washington State Bank
Xerox
Wrote foundational headlines to begin promoting Xerox Elem Hawking (a 3D printing software).
Need a copywriter? Want to hire an SEO expert?
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Send me a note! In addition to your name and email, please include:
- Your general project scope
- Your project budget
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- When you’re available for a (free) 20-minute intro assessment call.
Keegan Goudie, Copywriter 