Tag: Chicago copywriter
KitchFix
Lenovo
Wrote social media content for Lenovo executives.
Montway Auto Transport
Client: Montway Auto Transport
Role: Sr. Copywriter
Assignment: Wrote “How To” video for potential customers to better understand how the auto shipping process will work, what it will entail, and how they should prepare.
Assignment: Scripted radio spot for sponsorship with Chicago Bears marketing. Ad was played on WBBM Newsradio 780AM for entirety of 2019-20 season.
The Academy Awards
Client: The Academy Awards (AMPAS, or “The Oscars”)
Role: Sr. Copywriter / Creative Consultant
Assignments: Write a wide range of copy for various marketing initiatives, including overall branding, social media, video (TV and digital), and write the weekly newsletter (see samples below). In 2019-20, helped ideate and launch A.frame, the Academy Award’s ‘Guide to Movies.’ A.frame provides stories written by Hollywood filmmakers as well as other movie and industry news. I oversee all SEO activity, as well as overseeing content creation, editing, and overall site UI/UX.
SEO Copywriting
2021 Oscars In Memoriam (Landing Page)
Movies that Inspired Once Upon a Time in Hollywood
Which EDM Producers Created Movie Scores?
How to Turn Your Airpods Into a Movie Theater
9 Big Video Game Movies
Newsletter Copywriting
Walmart.com
Client: Walmart
Role: Copywriter
Assignment: Construct short, punchy headlines for Walmart.com banner ads.
Smirnoff + VH1
Client: Master of the Mix is a reality television series and disc jockey competition that Smirnoff sponsored as their own.
Role: Principal
Assignment: Smirnoff + VH1 tapped my blog (named RagerOnions.com at the time) to take on a grassroots marketing campaign for their competition-based EDM show. We decided to pump out weekly content about the show that differentiates itself from other blogs that were also promoting the campaign.
Lexus
Client: Lexus
Role: Principal
Assignment: Create, implement, and execute a local marketing campaign to drive young business professionals to LEXUS #WinterHeat party. I used all channels at our disposal to inform/encourage readers of THESIXTHIRTY.com to come, bring friends, and have fun. As the sole local promoter for the event, our goal was to get roughly 500 people. Over 1,200 people attended.
Leinenkugel’s Summer Shandy
Client: Leinenkugel’s
Role: Jr. Copywriter
Assignment: Write headlines and body copy for Leinenkugel’s summer activation campaign promo materials.
SamsClub.com
Client: Sam’s Club has wholesale prices for everything. In this case, batteries. Big batteries.
Role: Jr. Copywriter
Assignment: Relabel the entire battery center for Sam’s Club official online battery database. I worked with AD and programmers to build, develop, and refine the entire Sam’s Club online battery store.
CPG Copywriting
Keegan Goudie, Copywriter 