Author: Keegan Goudie

Lenovo

Wrote social media content for Lenovo executives.

Xerox (Elem Hawking)

Collibra

Adobe

Researched and wrote marketing materials for Adobe Workfront’s sales push to major pharma leaders.

Adobe Work Management Quick Guide

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Adobe Workfront Pharma White Paper

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ThriveMarket.com

Worked on Product Descriptions for the following CPG’s for ThriveMarket.com.

CPG Copywriting

RJ’s Licorice

Justin’s Almond Butter

Molly’s Suds Wood Dryer Balls

Montway Auto Transport

Client: Montway Auto Transport
Role: Sr. Copywriter
Assignment: Wrote “How To” video for potential customers to better understand how the auto shipping process will work, what it will entail, and how they should prepare.

Assignment: Scripted radio spot for sponsorship with Chicago Bears marketing. Ad was played on WBBM Newsradio 780AM for entirety of 2019-20 season.

The Academy Awards

Client: The Academy Awards (AMPAS, or “The Oscars”)

Role: Sr. Copywriter / Creative Consultant

Assignments: Write a wide range of copy for various marketing initiatives, including overall branding, social media, video (TV and digital), and write the weekly newsletter (see samples below). In 2019-20, helped ideate and launch A.frame, the Academy Award’s ‘Guide to Movies.’ A.frame provides stories written by Hollywood filmmakers as well as other movie and industry news. I oversee all SEO activity, as well as overseeing content creation, editing, and overall site UI/UX.

SEO Copywriting

2021 Oscars In Memoriam (Landing Page)

Movies that Inspired Once Upon a Time in Hollywood
Which EDM Producers Created Movie Scores?
How to Turn Your Airpods Into a Movie Theater
9 Big Video Game Movies

Newsletter Copywriting

ExakTime

Client: ExakTime is a mobile workforce app that helps contract-based companies keep better tabs on their employees, especially ones that use outdated systems and/or has workers across multiple locations.
Role: Copywriter
Assignment: I worked with designers to create several different B2B creative deliverables including direct mail packaging to high-stake clients, email campaigns, social post(s), and print campaigns to support the sales staff. View some of my B2B work with ExakTime below.

B2B Content

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Social

Email

Microsoft Office 365

Client: Office 365 provides flexible and familiar tools for collaboration across teams, devices, and platforms.
Role: Copywriter
Assignment: Come up with different types of Facebook content that the brand could publish from their page for small business owners and entrepreneurs using the different collaborative features of Microsoft Office 365. View some of the headline options, photo/graphic executions, CTA’s, and post copy I wrote below.

GOBankingRates

Client: GOBankingRates.com is a personal finance news and information website.
Role: SEO copywriter
Assignment: I researched, curated, and edited dozens of finance and sports-related content — all optimized for organic SEO traffic and elite SERP ranking.

Keegan Goudie