Worked on Product Descriptions for the following CPG’s for ThriveMarket.com.
CPG Copywriting
Author: Keegan Goudie
Montway Auto Transport
Client: Montway Auto Transport
Role: Sr. Copywriter
Assignment: Wrote “How To” video for potential customers to better understand how the auto shipping process will work, what it will entail, and how they should prepare.
Assignment: Scripted radio spot for sponsorship with Chicago Bears marketing. Ad was played on WBBM Newsradio 780AM for entirety of 2019-20 season.
The Academy Awards
Client: The Academy Awards (AMPAS, or “The Oscars”)
Role: Sr. Copywriter / Creative Consultant
Assignments: Write a wide range of copy for various marketing initiatives, including overall branding, social media, video (TV and digital), and write the weekly newsletter (see samples below). In 2019-20, helped ideate and launch A.frame, the Academy Award’s ‘Guide to Movies.’ A.frame provides stories written by Hollywood filmmakers as well as other movie and industry news. I oversee all SEO activity, as well as overseeing content creation, editing, and overall site UI/UX.
SEO Copywriting
2021 Oscars In Memoriam (Landing Page)
Movies that Inspired Once Upon a Time in Hollywood
Which EDM Producers Created Movie Scores?
How to Turn Your Airpods Into a Movie Theater
9 Big Video Game Movies
Newsletter Copywriting
ExakTime
Client: ExakTime is a mobile workforce app that helps contract-based companies keep better tabs on their employees, especially ones that use outdated systems and/or has workers across multiple locations.
Role: Copywriter
Assignment: I worked with designers to create several different B2B creative deliverables including direct mail packaging to high-stake clients, email campaigns, social post(s), and print campaigns to support the sales staff. View some of my B2B work with ExakTime below.
B2B Content
Social
Email
Microsoft Office 365
Client: Office 365 provides flexible and familiar tools for collaboration across teams, devices, and platforms.
Role: Copywriter
Assignment: Come up with different types of Facebook content that the brand could publish from their page for small business owners and entrepreneurs using the different collaborative features of Microsoft Office 365. View some of the headline options, photo/graphic executions, CTA’s, and post copy I wrote below.
GOBankingRates
Client: GOBankingRates.com is a personal finance news and information website.
Role: SEO copywriter
Assignment: I researched, curated, and edited dozens of finance and sports-related content — all optimized for organic SEO traffic and elite SERP ranking.
- 17 Highest-Paid Coaches in the 2018 NCAA Tournament
- The Highest-Paid 2018 NFL Pro Bowl Players
- Winter Is Coming: How to Lower Your Energy Bill
- 30 Hidden Secrets of the $1 Bill
- Which NBA All-Star Has the Highest Net Worth?
Walmart.com
Client: Walmart
Role: Copywriter
Assignment: Construct short, punchy headlines for Walmart.com banner ads.
Smirnoff + VH1
Client: Master of the Mix is a reality television series and disc jockey competition that Smirnoff sponsored as their own.
Role: Principal
Assignment: Smirnoff + VH1 tapped my blog (named RagerOnions.com at the time) to take on a grassroots marketing campaign for their competition-based EDM show. We decided to pump out weekly content about the show that differentiates itself from other blogs that were also promoting the campaign.
Lexus
Client: Lexus
Role: Principal
Assignment: Create, implement, and execute a local marketing campaign to drive young business professionals to LEXUS #WinterHeat party. I used all channels at our disposal to inform/encourage readers of THESIXTHIRTY.com to come, bring friends, and have fun. As the sole local promoter for the event, our goal was to get roughly 500 people. Over 1,200 people attended.
Leinenkugel’s Summer Shandy
Client: Leinenkugel’s
Role: Jr. Copywriter
Assignment: Write headlines and body copy for Leinenkugel’s summer activation campaign promo materials.
