Client: Leinenkugel’s
Role: Jr. Copywriter
Assignment: Write headlines and body copy for Leinenkugel’s summer activation campaign promo materials.
Tag: CPG
SamsClub.com
Client: Sam’s Club has wholesale prices for everything. In this case, batteries. Big batteries.
Role: Jr. Copywriter
Assignment: Relabel the entire battery center for Sam’s Club official online battery database. I worked with AD and programmers to build, develop, and refine the entire Sam’s Club online battery store.
CPG Copywriting
Killian’s Irish Red Ale
Client: Killian’s Irish Red is a beer with Irish heritage, allegedly based on a recipe created at Lett’s Brewery in Enniscorthy, Ireland, in 1864.
Role: Jr. Copywriter
Solution: We were assigned to create holiday beer-themed posts for their Facebook page, so I worked with the Art Director to shoot photo based on the overall concepts I had/wrote copy for (below).
Keegan Goudie 