Client: Master of the Mix is a reality television series and disc jockey competition that Smirnoff sponsored as their own.
Role: Principal
Assignment: Smirnoff + VH1 tapped my blog (named RagerOnions.com at the time) to take on a grassroots marketing campaign for their competition-based EDM show. We decided to pump out weekly content about the show that differentiates itself from other blogs that were also promoting the campaign.

• Advertising