Client: Walmart
Role: Copywriter
Assignment: Construct short, punchy headlines for Walmart.com banner ads.
Smirnoff + VH1
Client: Master of the Mix is a reality television series and disc jockey competition that Smirnoff sponsored as their own.
Role: Principal
Assignment: Smirnoff + VH1 tapped my blog (named RagerOnions.com at the time) to take on a grassroots marketing campaign for their competition-based EDM show. We decided to pump out weekly content about the show that differentiates itself from other blogs that were also promoting the campaign.
Lexus
Client: Lexus
Role: Principal
Assignment: Create, implement, and execute a local marketing campaign to drive young business professionals to LEXUS #WinterHeat party. I used all channels at our disposal to inform/encourage readers of THESIXTHIRTY.com to come, bring friends, and have fun. As the sole local promoter for the event, our goal was to get roughly 500 people. Over 1,200 people attended.
Leinenkugel’s Summer Shandy
Client: Leinenkugel’s
Role: Jr. Copywriter
Assignment: Write headlines and body copy for Leinenkugel’s summer activation campaign promo materials.
SamsClub.com
Client: Sam’s Club has wholesale prices for everything. In this case, batteries. Big batteries.
Role: Jr. Copywriter
Assignment: Relabel the entire battery center for Sam’s Club official online battery database. I worked with AD and programmers to build, develop, and refine the entire Sam’s Club online battery store.
CPG Copywriting
Killian’s Irish Red Ale
Client: Killian’s Irish Red is a beer with Irish heritage, allegedly based on a recipe created at Lett’s Brewery in Enniscorthy, Ireland, in 1864.
Role: Jr. Copywriter
Solution: We were assigned to create holiday beer-themed posts for their Facebook page, so I worked with the Art Director to shoot photo based on the overall concepts I had/wrote copy for (below).
AT&T
Client: AT&T
Role: Copywriter
Assignment: I wrote display headlines for AT&T “Unlimited” bundle package for the South Korean and Filipino markets.
Port Washington State Bank
Client: Port Washington State Bank (PWSB) is a small, local Wisconsin bank known for its neighborhood touch and great customer service.
Role: Copywriter
Assignment: Create print concepts + headlines for the PWSB business exposure campaign. I worked with Art Director to develop my concept and copy into 1/2 page display advertising for national magazines.
Keegan Goudie 