Smirnoff + VH1

Smirnoff + VH1

Client: Master of the Mix is a reality television series and disc jockey competition that Smirnoff sponsored as their own.
Role: Principal
Smirnoff + VH1 tapped my blog (named at the time) to take on a grassroots marketing campaign for their competition-based EDM show. We decided to pump out weekly content about the show that differentiates itself from other blogs that were also promoting the campaign.



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Client: Lexus
Role: Principal
Create, implement, and execute a local marketing campaign to drive young business professionals to LEXUS #WinterHeat party. I used all channels at our disposal to inform/encourage readers of to come, bring friends, and have fun. As the sole local promoter for the event, our goal was to get roughly 500 people. Over 1,200 people attended.

Client: Sam’s Club has wholesale prices for everything. In this case, batteries. Big batteries.
Role: Jr. Copywriter
Assignment: Relabel the entire battery center for Sam’s Club official online battery database. I worked with AD and programmers to build, develop, and refine the entire Sam’s Club online battery store.

CPG Copywriting

Landing Page


Golf Cart

Commercial & Heavy Duty

Power Sports

Lawn & Garden

Killian’s Irish Red Ale

Killian’s Irish Red Ale

Client: Killian’s Irish Red is a beer with Irish heritage, allegedly based on a recipe created at Lett’s Brewery in Enniscorthy, Ireland, in 1864.
Role: Jr. Copywriter
Solution: We were assigned to create holiday beer-themed posts for their Facebook page, so I worked with the Art Director to shoot photo based on the overall concepts I had/wrote copy for (below).

Killian's Facebook 12/21

Killian's Facebook 12/7

Killian's Facebook 1/4

Port Washington State Bank

Client: Port Washington State Bank (PWSB) is a small, local Wisconsin bank known for its neighborhood touch and great customer service.
Role: Copywriter 
Create print concepts + headlines for the PWSB business exposure campaign. I worked with Art Director to develop my concept and copy into 1/2 page display advertising for national magazines.


Olsen Ad 7.1